One of the NBA’s most experienced professionals, Sonics & Storm Executive Vice President Billy McKinney has spent 24 years in the league as a player, assistant coach, scout, administrator and on-air game analyst. In addition to his duties as the executive vice president, he currently provides expert analysis for all Sonics television and radio broadcasts.

His leadership and management skills are highly respected throughout the league. He is one of the very few NBA executives with the combined experience of helping to build an NBA Championship team (Chicago Bulls), leading an expansion team’s player personnel development (Minnesota Timberwolves), helping a former NBA Championship franchise rebuild itself with new personnel (Detroit Pistons), participating in the NBA Finals as an executive (Seattle Sonics), consulting with additional NBA teams on player personnel and competing as an NBA player (Kansas City, Denver, San Diego and Chicago).

In addition, McKinney has worked with a variety of companies as a customer service consultant hired to devise programs specifically designed to meet the needs and goals of client organizations, educational institutions and corporations. One example includes McKinney’s work in 1991 with Leaf Candies where he identified new markets for the company’s products. He also created new sales, marketing and promotional concepts which helped Leaf greatly improve its exposure, sales and distribution in a market previously dominated by a competitor.

McKinney’s diverse areas of experience and expertise include motivational speaking, sales, marketing customer service, event planning and management consulting. He also conducts basketball-skill development programs for male and female athletes of all ages and playing levels.

He is considered one of the NBA’s foremost motivational speakers and delivers presentations designed to address specific areas of need for corporations and educational institutions. The speaking topics and themes McKinney is most noted for include…

Overcoming adversity
Teamwork and team building
Risk management
Commitment to excellence
Leadership
Developing new business and sales
Motivation and performance
Career planning

McKinney began his administrative career with the Chicago Bulls in 1985 and was involved in the drafting decisions of Horace Grant and Scottie Pippen. He held several management positions with the Bulls including assistant coach, special assignment scout and assistant general manager. In 1987, the Bulls promoted Billy to assistant vice president of basketball operations.

In 1988, McKinney became the expansion Minnesota Timberwolves’ first director of player personnel — a position he held for three seasons.

Before coming to the Sonics in the summer of 1995, McKinney spent three years with the Detroit Pistons — two as director of player personnel and one as vice president of basketball operations. While with the Pistons, McKinney was responsible for the drafting of NBA All-Star Grant Hill, as well as standout players Lindsey Hunter and Allan Houston.

McKinney has also served as president of McKinney Enterprises Inc., his own consulting firm that has provided a variety of scouting services for several NBA teams. McKinney Enterprises also focuses on the areas of sales, marketing and customer service consulting for several corporations in Minnesota’s Twin Cities area.

The Seattle Sonics named McKinney vice president of basketball operations in July of 1995. Two years later, he signed a contract extension with the Sonics through the 2001-02 season and was named the team’s executive vice president of basketball operations. During that time, McKinney was in charge of all college scouting and evaluation of NBA, CBA, high school and European prospects for the Sonics. In addition, McKinney assisted Sonics President and General Manager Wally Walker in all basketball-related decisions.

On April 16, 2001, Walker named McKinney executive vice president of the Sonics & Storm. Beyond the color commentary and game analysis he provides for the Sonics Broadcasting Network with award winning play-by-play announcer Kevin Calabro, McKinney continues to be involved in Sonics player personnel decisions. He serves as an expert for player transactions as well as free-agent assessment and selection.

A sixth-round draft choice in the 1977 NBA Draft, McKinney played seven seasons in the league, beginning with Kansas City in 1978. He also played for Utah, Denver, San Diego and Chicago.

Born June 5, 1955, McKinney graduated from Northwestern University with a Bachelor of Science degree in education. At Northwestern, he was a four-year starter on the basketball team and remains the school’s all-time leading scorer. A two-time All-American, three-time All-Big 10 performer and three-time Northwestern MVP, he is a member of the Northwestern Hall of Fame and the Illinois Basketball Coaches Hall of Fame. An annual award for outstanding student athletes is given in his name at Northwestern. While at NU, McKinney was also a two-year starter at the centerfield position on the Northwestern baseball team.

McKinney serves as a board member for the Harlem Globetrotters, the Bellevue, Wash. Boys & Girls Club, Big Brothers/Big Sisters, Junior Achievement and the Seattle-King County Sports & Events Council.
 

Billy McKinney

Speaker | Voice Over

Writer | Broadcast

 

 

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“Disappointments have always been an inspiration to me. Adversity merely shows us our potential.”